Business Development Lead

Pandos Intelligence Inc. (PI) is a software company based in Ontario, Canada. PI’s main products are web-apps or integrated apps that facilitate team formation, team management and team assessment.

Website: https://pandos.io/

Address: 20 Dundas St W Suite 921, Toronto, ON M5G 2H1

PI is in search of a Business Development Lead (BDL), who will be responsible for defining and implementing our marketing and growth programs. The BDL will work in a fast-paced EdTech startup and report directly to other C-level executives and is responsible for digital online marketing and customer acquisition. The ideal candidate should already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.

• Digital online presence
  • Develop and manage content bank (need to sustain enough content for at least 3 months)
  • Publish as many SEO-optimized articles with a frequency of 1 every week.
  • Conduct keyword research, create tags with top keywords and add the tags in WordPress.
  • Modify (rotate) meta descriptions of pages to include keyword variations every 2 to 3 weeks.
  • Cross-link articles with links within the content leading to other articles (build inter-linked page clusters). The ideal avg of links is 5 per page.
  • Collaborate with internal teams to create a landing page dedicated to improve SEO and optimize the user experience.
  • Use SEMrush for keyword ranking and Google Search Console to track a list of keywords indexed for
  • Design, build, and maintain our social media presence.
  • Create video marketing

• Customer acquisition
  • Use CRM platform to build a customer database and manage sales lead
  • Use marketing automation platform and email marketing service to drive sales funnel
  • Identify appropriate prospects, set appointments, make effective qualifying sales calls, and manage sales cycle to close new business in all service categories offered
  • Possess in-depth product knowledge and be able to conduct demos and relay objection handling

• Full English proficiency in reading, writing and speaking, and listening is required
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Excellent communication skills
• Excellent writing skills (Need to write at least one article every two days)
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Professional video editing skill
• Self-starter, organized and self-motivated with the ability to define goals and prioritize work;
• Being able to work remotely in a team
• Tracking time and report results daily
• Experience with sales and marketing of SaaS is a plus
• Provides thought leadership and perspective for adoption where appropriate.

• It is a 6-month contract position which might get extended up to performance
• It is a remote position
• Flexible working hours to work in EST timezone
• Salary is negotiable
• Chance to work in Canada

• Resume (Required)
• Portfolio (Preferred)
• Any other related documents (Optional)
• Send your CV and related documents to people@pandos.ca